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Website for clinics and private practices · Rio de Janeiro and the metropolitan area

Website for a clinic or private practice in Rio de Janeiro

You run a clinic or a private practice in Rio: dentistry, physiotherapy, psychology, nutrition, dermatology. The people looking for you usually arrive with a complaint or a worry and want, first of all, to know they are in the right place. Your website needs to convey calm, be clear about specialties, health plans and fees, and make the first appointment a small step.

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What a clinic's website needs to get right

One clear action: book an appointment

The same button on every page. In the template, the patient books by calling or by sending a message on WhatsApp or by e-mail, and the site says how quickly the clinic replies. No hunting through the menu and no five buttons asking for different things.

Specialties in everyday language

For each specialty, describe the kind of complaint someone might bring to you and what a visit usually looks like. "Jaw pain when chewing" is recognized instantly; a list of techniques and acronyms is not. No promises of results: describe how you work.

Accepted health plans and fees

"Do you take my plan?" is one of the first questions. A list of the convênios (private health insurance plans) the clinic accepts, supplied by you, plus an explanation of how private-pay appointments work, with fees or a note to ask via WhatsApp, saves phone calls and avoids misunderstandings at the front desk.

Who provides the care

People choose a professional, not a logo. A page with a photo, training and the working style of each practitioner helps people take the first step. Mention professional council registrations and titles, but only the ones that actually exist.

Address and how to get there

Is the practice in Botafogo, Copacabana, Barra or Centro? Give the address and the floor, whether there is partner parking, which metro station is nearby and whether the building is wheelchair accessible. Someone who knows this in advance arrives calmer for a first appointment.

Care with personal data

A health complaint is personal information. By default I build your site without forms and without unnecessary scripts: contact happens through your phone, e-mail or WhatsApp, and the site itself stores nothing, because there is no database. The privacy page explains this in line with the LGPD, Brazil's data protection law.

Where clinic websites usually go wrong

  • Jargon. Your colleagues know what a temporomandibular disorder is; the patient searches for "jaw pain".
  • No information about health plans. Someone who cannot find their plan on the list will look for another clinic that is clear about it.
  • An outdated list of plans. Plans come and go. When something changes, let me know and I update it: a short, correct list beats a long, wrong one.
  • Stock photos of models smiling in white coats. An honest photo of your team and your reception area is worth more than a perfect picture of someone else.
  • Promises of results. "A perfect smile in one session" is not something you can guarantee, and your professional council's rules do not allow it either. Describe how you treat people.
  • Too many choices. A newsletter, a blog and three kinds of contact button distract from the only step that matters: booking.
Preview of the Clinic template

The template

Clinic: calm, with a single button

The example is a fictitious clinic. The look is soft and calm; the colors, photos and texts become those of your clinic.

  • Home: book an appointment, specialties in brief and what to bring to a first visit
  • Treatments: an explanation per specialty and which complaints it covers
  • Fees and health plans: accepted plans and how private-pay appointments work
  • Team: who provides the care, with training and professional registration

The example has four pages, while the Start package includes 1 to 3. If you choose Start, we decide in the initial conversation which ones stay; the home page already summarizes the rest. To have all four, the route is the Plus package (up to 6 pages) or the offer (up to 4 pages).

See the live example All 5 templates

The cost of a clinic website

The amounts below are the same as on the pricing page and are already the final price. A practice with one practitioner and a few specialties goes a long way with Start. Plus is for the clinic with several practitioners, or with treatments that each deserve their own page.

Website Start

R$ 3.490

one-time payment, final price

  • 1 to 3 pages based on a template
  • Your texts and photos applied
  • Optional logo for R$ 890
  • 1 round of revisions
  • Live in 2 to 3 weeks

Website Plus

R$ 6.490

one-time payment, final price

  • Based on a template, up to 6 pages
  • Simple logo included
  • Local SEO: one page per service and per neighborhood
  • 1 round of revisions
  • Live in 2 to 3 weeks

Both packages come with a maintenance plan: Basic R$ 249 or Complete R$ 490 per month, required for the first 12 months and cancellable monthly after that. See what maintenance includes.

Prefer not to pay everything at once? With the offer you pay R$ 0 in setup cost and R$ 590 per month for 24 months. There is no separate charge for building the site; the total is R$ 14.160 over 24 months, for a template-based website with up to 4 pages.

See the offer
Request a quote See all prices

How it works

Everything happens remotely. I work from the Netherlands and serve clinics in Rio by video call, WhatsApp and e-mail, at a time that fits around your consulting hours.

  1. Step 1

    Conversation and quote

    A 30-minute video call. Within 2 business days you receive a quote with a fixed price.

  2. Step 2

    The clinic's material

    You send specialties, health plans, team, address and photos. I edit the texts for the web, without promises your professional council does not allow.

  3. Step 3

    Test version

    You and your team check the site at a test address and send your corrections in one round.

  4. Step 4

    Live

    Published in 2 to 3 weeks, on your domain, with hosting and maintenance on the Basic or Complete plan.

Questions about a clinic website

Can patients book online, straight into the schedule?

Not in the template: the patient calls, e-mails or sends a WhatsApp message, and the front desk proposes a time. For a first appointment, that lets you ask what it is about right away. If you want patients to pick a slot themselves, or the button to connect to the scheduling system the clinic already uses, that is a custom development project, with an estimate before work starts.

Health plans and fees change. How do I update them?

You send me the new list by e-mail or WhatsApp and I update the page. It is a small change: on the Complete plan it fits in the included hour per month; on Basic, I charge R$ 290 per hour, billed per quarter hour.

I work alone, as a psychologist, without treatments. Does the template fit?

It does. The treatments page becomes your offer: individual, couples or online sessions, and who each one is suited for. The fees page shows the price per session or explains how you set your fee. The structure stays the same; the words become yours, within what your professional council allows you to publish.

Will the clinic's website have cookies or trackers?

By default, no: you get a lightweight site without unnecessary scripts, with a privacy page that complies with the LGPD. If you want visitor numbers via Google Analytics, that is possible as an extra, with a cookie notice. Setup costs R$ 290 per hour and you receive an estimate first.

Not a clinic, but you need a website?

There are templates for other kinds of business. Want to understand the whole process? Read what you receive and what you need to send.

Ready for a website that works and is secure?

Tell me what you want to achieve. You get a reply within 1 business day and, within 2 business days after our call, a quote with a fixed price.

Request a quote Message me on WhatsApp