Datachain Rio
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Website for beauty salons and aesthetic clinics · Rio de Janeiro and the metropolitan area

Website for a beauty salon or aesthetic clinic in Rio de Janeiro

Someone looking for a salon, an aesthetic clinic, a barbershop or a nail studio in Ipanema or Tijuca checks their phone between one appointment and the next: how much does it cost, what time do you open and how do I book? A website that answers that in ten seconds has done its job. The rest is looking after the image of your place with the same care you give each client.

Request a quote See the Beauty example

What a salon's website needs

Booking as the main button

The "Book an appointment" button sits at the top and repeats on every page. In the template, the client calls or sends a message on WhatsApp or by e-mail. The booking page says what you need to know: which service, with whom and on which days she is available. One message is enough to fit her in.

A price list nobody has to hunt for

No PDF and no photo of the board at reception: a real list, by category. Cuts, color, blow-dry, nails, brows, facial treatments. With the duration next to each, so the client knows how much time to set aside. If the price depends on hair length or the amount of product, write "from" and explain in one sentence.

Opening hours on every page

Closed on Mondays, open late on Thursdays, Saturdays until 4 pm: that goes in the footer of every page. Keep the same hours on your Google Business Profile, because many people see that before they ever open the site.

Your team, with their specialties

Clients come back for a person. Show who works with you, what each one is strong at and which days they work. Someone who wants a well-done balayage or fade knows immediately who to book. Working on your own? Then this becomes the page about you.

Photos of your work and your space

A few good photos of the salon and of cuts, colors, nails or treatments you have done convey the atmosphere of the place better than any text. Just ask the client in the photo for permission, out of respect and because of the LGPD, Brazil's data protection law.

The practical matters

Do you accept Pix (Brazil's instant bank transfer) and cards, is there parking or a valet, can someone come in with a stroller, and what happens when someone cancels at the last minute? Put your cancellation policy on the site. It is more pleasant than having that conversation afterwards, by phone.

Mistakes you see a lot on salon websites

  • A photo of the price board as the price list. Crooked, half in shadow, and the day a price changes the photo is already wrong.
  • Instagram only. Great for photos, but hours and prices get lost between posts, and not everyone has an account.
  • Hours that do not match. Nothing worse than a client finding the door closed because last year's holiday hours are still online.
  • No prices, "because it varies from client to client". A starting price is always better than nothing.
  • The booking button hidden in the menu. On a phone it has to be visible without scrolling.
  • Lots of text about passion, little about the service. The client wants to know what you do, for whom and what it costs.
Preview of the Beauty template

The template

Beauty: elegant, with the price list front and center

The example is a fictitious beauty salon and aesthetic clinic, in an elegant design with large serif headings. I adapt the colors to the identity of your place.

  • Home: booking button, services, a sample of the prices and the team
  • Prices: by category, with duration and price
  • Team: who works there, with specialty and working days
  • Booking: phone, WhatsApp or e-mail, with your cancellation policy

That is four pages. In the Start package (1 to 3 pages) not all of them fit. In a salon, the team page is usually the one left out, because the team also appears on the home page. All four pages come with the Plus package (up to 6 pages) or with the offer (up to 4 pages).

See the live example All 5 templates

What do you pay for a salon website?

You pay what is on the pricing page, with no sector surcharge, and the price shown is the final amount. For a salon with one location, Start is usually enough. If you also want the team page, a logo, or separate pages for bridal services, nails or the barbershop, Plus is the way to go.

Website Start

R$ 3.490

one-time payment, final price

  • 1 to 3 pages based on a template
  • Your texts and photos applied
  • Optional logo for R$ 890
  • 1 round of revisions
  • Live in 2 to 3 weeks

Website Plus

R$ 6.490

one-time payment, final price

  • Based on a template, up to 6 pages
  • Simple logo included
  • Local SEO: one page per service and per neighborhood
  • 1 round of revisions
  • Live in 2 to 3 weeks

Both packages come with a maintenance plan: Basic R$ 249 or Complete R$ 490 per month, required for the first 12 months and cancellable monthly after that. See what maintenance includes.

Prefer not to pay everything at once? With the offer you pay R$ 0 in setup cost and R$ 590 per month for 24 months. There is no separate charge for building the site; the total is R$ 14.160 over 24 months, for a template-based website with up to 4 pages.

See the offer
Request a quote See all prices

How it works in practice

You do not have to close the salon or receive anyone: I work remotely from the Netherlands, and we arrange everything by video, WhatsApp and e-mail, outside your busiest hours.

  1. Step 1

    Initial conversation

    30 minutes by video or phone to understand the salon. A fixed-price quote within 2 business days.

  2. Step 2

    Price list and photos

    You send the list of services with prices and durations, the team, the hours and the photos. I organize and edit everything for the web.

  3. Step 3

    Test version

    You check it on your phone, the way your clients will see it, and send your corrections in one round.

  4. Step 4

    Live

    In 2 to 3 weeks the site is on your domain, with hosting and maintenance on the Basic or Complete plan.

Questions from salons and aesthetic clinics

Can I connect the site to an online booking app?

Not within the template. There, booking happens by phone, WhatsApp or e-mail: the client tells you what she wants and when she is available, and you fit her in. A calendar where the client books herself requires an integration with a booking system and becomes a custom development project. I estimate that work before starting.

My prices change a few times a year. How does that work?

You send me the new list, a photo of it is enough, and I put the prices on the site. On the Complete plan, 1 hour per month is included for that. On Basic, you pay for the time spent: R$ 290 per hour, billed per quarter hour.

I only have Instagram. Why a website as well?

Instagram is good for photos; the website is for the fixed facts: prices, hours and how to book. On the site they are always in the same place, also for people without an account. And the site is yours: if you ever leave, you take all the files and the domain with you, at no cost.

I also sell products. Can I sell through the site?

On the site you show the brands and products you sell in the salon. To sell online, with Pix and cards, the route is an online store with Shopify, which is a separate project from the template; the prices are on the pricing page.

Templates for other sectors

Do you have another business besides the salon, or are you looking on someone's behalf? The other sectors are below. The steps from quote to launch are on website design.

Ready for a website that works and is secure?

Tell me what you want to achieve. You get a reply within 1 business day and, within 2 business days after our call, a quote with a fixed price.

Request a quote Message me on WhatsApp